PurePillo branding
Crafted visual assets that reflect calm, comfort, and elegance, aligning brand, product, and promise.
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Project overview
I played a key role in defining PurePillo’s initial brand identity, ensuring it communicated comfort, trust, and innovation. My work involved developing the brand’s visual language, including logo design, typography, colour palette, and packaging concepts. Through research and strategic design choices, I created an aesthetic that resonated with the target audience.
